Mission 02 / Service architecture
We The Plumbers — From Content to a Customer Journey
Plumbing symptoms, services, towns, and a service-request path become parts of one public experience, with an owner back office behind it.
Before: a website and a service business to connect.
The starting material included previous website pages and articles, a service catalog, business photography, and operational records. Those pieces needed a consistent public journey: a person starts with what they notice, finds the relevant service, and requests a visit.
After: the customer journey has a structure.
The current site groups services into practical categories, uses symptom and service pages, and directs visitors toward a shared request path. Original crew photography gives the business a recognizable identity. The project also includes a VIP back office and lead-intake work, with each operational integration tracked in its own scope.
| Starting point | Rebuild |
|---|---|
| Legacy previous website content | Preserved and curated articles, service pages, and town pages |
| Customers need to describe a problem | Symptom-based entry points connected to services |
| Separate service and marketing information | A structured catalog informing the public site |
| Calls and requests scattered across pages | A consistent service-request destination |
What this proves.
This project demonstrates how the public website can be organized around the work a local business performs. Its content and request experience share a vocabulary, so the customer journey can inform operations.
The public experience is live. Back-office integrations and scheduling continue through their own development stages, building on this website and service-catalog foundation.
From what the customer notices to the service they need.
Actual homepage captures, October 13, 2026. Before is the original previous website site on its original host; after is the public rebuilt website.
One invitation. Your next growth stage.
For local service business owners. Begin intake, understand the move onto CosmOS and agree the services your business needs.