SSL is an Internet protocol that establishes a secure connection between a web server and browser. It’s most commonly used to pass sensitive information such as credit card numbers, social security numbers, and login credentials between the web browser and web server. Without SSL encryption everything would get transferred as plain text anyone can read.
Why Marketing Should Care About SSL
Google is becoming very privacy continence, and standard HTTP connections are leaky buckets that can reveal a lot about a user’s online activity. In a push to improve security and privacy Google began encouraging webmasters to begin serving all their content over an SSL connection. The practical marketing benefits are twofold.
Data Collection Standardization
Marketers need clean data to track referral sources. Logs files get really messy when the web server is constantly redirecting HTTP to HTTPS. Standardizing on SSL solves a lot of analytics and tracking issues.
Improved Search Engine Rankings
Google announced on it’s webmaster blog that it is starting to give preference to websites served over SSL
“We’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS.” ~ Google Webmaster Central Blog
Google has clearly stated thier long term intention, so early adopters will eventually have a competive advantage because they will have been working longer to establish thier HTTPS backlinks
Our Managed Shared Hosting and Managed VPS customers can sign up for our Hassle Free SSL service. For the annual fee we will setup and install your SSL certificate on your web site. We will renew the certificate when it comes up for renewal until you cancel the service.