Turn Preparation Into Action
Get more leads for your local business today!
The hardest thing you’ll ever do as a business owner is getting started. That’s not to say failure is fun, but it’s something from which you learn and grow. But if you never get started, you’re never in the game.
Unfortunately, many entrepreneurs with great ideas are sidelined because they don’t know where to begin. That’s particularly true of web presence. At Status26, we’re committed to helping you succeed with a lean, mean, and effective launch strategy. We do this in a number of ways.
IT, Marketing and Brand Identity, and Websites.
Build The Foundation
Find Your Market
Brand Identity and Content Marketing
Here’s what that has to do with search engine optimization (at least the way we approach it). We look to you to tell us about your customers, your products, your services. We then create great content targeted directly at the people who are looking for your product or service online. We don’t throw a bunch of stuff at the wall in hopes that some of it might resonate. We target, with laser precision, the places where they live, the keywords they’re using, and the issues that they face. We don’t publish just to publish. We create content that helps them with their problem. And we do it with your face on it, so they establish that expertise with your business.
It’s a different approach than just churning out useless articles, but it’s one that has kept our customers with us for over a decade and counting.
A great IT presence pours the virtual foundation for your business. But there are several things that go into establishing one. For starters, you need to secure a memorable, catchy domain that aligns with your brand identity. You need to make sure the name is available. Then, you need to protect it against copycats.
At Status26, we help you establish the best path moving forward. We also can help you establish your emails, figure out what to do with them, and host the entire thing at a cost that keeps overhead low and progress moving forward.
When it comes to ensuring your IT presence, we have a few different areas we like to focus on. Let’s examine each one.
Read more about our IT, domains, emails, and hosting services (links)
Local Search Presence Management
Local search works better than previous search marketing tactics for a very simple reason: it limits the number of competitors you have to deal with, and it does it at a fraction of the cost. Improving your local search results is imperative to ROI. At Status26, we commit to getting you there through doing the work that few others are doing.
Thanks to local search, it is possible to find a highly-targeted group of customers at late stages of the buying funnel. We’re talking people who are ready to give you their money. They just need to see your company name when they break out their phones and type in a search inquiry.
Marketing Strategy and Consulting
At Status26, we believe in helping you find your audience and establish credibility with them first. That way, you’re spending the least amount of money for higher conversion rates.
With over 15 years of experience doing this for businesses in the Dallas area, our results show the success:
- Over 300 Google first page rankings
- More than 200 websites built
- Customers who’ve brought us to tears with their kind words (link to a testimonials page perhaps) about how we’ve changed their lives and contributed to their success
Marketing Audits and Proposals
In our mind, there’s a big difference between “advertising” and “marketing.” Advertising is broadcasting what you do to anyone who will listen. A bad habit exists among advertisers where they feel that if they “throw money at it,” it will instantly lead to success. We’ve been around the web long enough to know that isn’t the case. In fact, some of the most effective tactics require the lowest ad-spend.
But how do we do that? Well, just take a look at a few more of our services.
Read more about our marketing services (link)
Paid Search Management
Yes, it does take some money to make money. Just not as much as a lot of Internet marketers would have you to believe. Our expertise with pay per click advertising ensures that your messaging makes it in front of the people who actually want to see it. We do this through search engines and social media. We’re always A/B testing, and we’re experts at reading the data to know what works, what doesn’t, and why.
SEO and Local Search
In this business, many companies yank their hair out every time Google makes a tweak to its legendary “algorithms.” So-called “Internet marketers” become so obsessed with that word, they forget they already have something much stronger working in their favor — something Google has no effect on such as your skill, drive, and willingness to succeed. You already have a great product or service, and there isn’t a search engine in the world who can take that away from you.
This is the essence of marketing! Maybe instead of trying to “outsmart Google,” your marketing help should realize that it’s not about them at all. It’s about you. You’ve got the tools. All they or we or anybody has to do is turn their focus back to where it belongs.
Bottom line: we’re not here just to build you a website or get you set up with cheap web hosting. There are other places for that if it’s all you’re after. We’re here to help you stretch your spending as far as possible and grow your revenues to new heights.
So startups (link), whether your business is the website (link) or just one small facet of it, give us a call or fill out our online contact form (link) for a fast response. We can help local business owners (link) like you set up their authority and their e-commerce presence (link). We only want growth and success for your business, and we look forward to proving that to you as we have over 100 other active clients.