How Can We Help Your Dream Customer Find You Online?
This is the golden age of marketing. Today, businesses can track every dollar of ad-spend and ensure their investment is paying off. This makes some digital marketing companies uncomfortable because they’re not particularly good at delivering results– just promises. It behooves these agencies to keep you in the dark. Then, they don’t have to justify what you’re paying them.
Not us. We’re an anti-agency digital marketing firm.
Our marketing philosophy is simple. Be transparent and deliver results. At Status26, we believe the more you know about your marketing efforts, the better. When you’re more involved, we’ll be able to get better results, and you’ll be more satisfied. We help improve our client’s web presence and increase their visibility. We do this by only spending money on avenues that will put our client’s company in front of the right eyes.
SEO or search engine optimization is one of the most cost-effective ways to drive visitors to your website. This is because your ads and content will only display if it is relevant to the user’s search. To increase the likelihood of a conversion, you have to make sure the content on the other side of the click aligns with the search terms.
The bulk of SEO issues are solved with proper hosting, theme framework, and publishing content. It sounds complicated, we know, but here’s a little secret: if you’re creating content based on what your audience is looking for, the complexities take care of themselves.
Effective technical SEO is about publishing content to search engine crawlers standards. It is not magic or manipulative spam. Status26 only uses SEO best practices.
drive customer engagement
We pride ourselves on creating great content, but we’ll be the first to admit– we’re not the real experts here. You are. You’re the most precious asset we have for being able to create the kind of content that attracts leads to your business and turns those leads into customers.
That’s why, whenever we bring on a new client, we ask a series of questions to get a feel for who their clients are and what keeps them up at night. We want the content to seem as if it was created by you. Your voice. Your experience. Your expertise. As the owner of your company, your participation helps us to get a content plan off the ground. So, what are some questions you can expect us to ask?
- Who is your typical customer? How old are they? Why would they need your product or service?
- What are some possible issues they might face after the sale?
- What is your business philosophy?
- What are some industry trends that you have your eye on?
- What are some of your customers’ most frequently asked questions?
These are excellent questions because they are specific. The answers and industry insights can lead to some pretty great content that will provide good information and engage potential customers.
GET ON THE MAP
Local search results have changed the way many small companies do business. Online presence management has eliminated many of the costs and heavy lifting business owners were previously burdened with. Now, business owners can dedicate more time to offering high-quality products and services.
Thanks to local search, it is now possible to target a group of customers who are nearing the end of the sales funnel. We’re talking about people who are ready to spend their money. They just need to see your company name when they pull out their phones and type in a search query.
Local search works better than traditional marketing tactics for a very simple reason: it limits the number of competitors you have to deal with, and it does so at a fraction of the cost. Improving your local search results is imperative to increase your return on investment (ROI). At Status26, we will do the essential work, that many other agencies avoid. This commitment will set your company up for long-term success.
STOP WASTING AD SPEND
Pay-per-click advertising is a smarter way to go about spending your marketing dollars. Better yet, there is a version of PPC on virtually every platform, whether it be social media or a search engine. In a nutshell, it means your ad is displayed free of charge based on the search terms the user types in. You only pay if someone clicks the ad and goes to your landing page or the searcher makes a call.
These clicks are valuable because they signify interest. Once that interest is established, retargeting gives you the ability to put your ad back in front of that lead at a later date– assuming the initial click did not convert.
The trick to winning the paid search game is following the proper steps. First, we will need to set up call and form conversion tracking. Second, we need to prepare for retargeting. Last, we will need to overlap organic and local search keywords to amplify your voice, increase your market share, and bring in more leads for less money.
Prioritize Customer Engagement and Build Brand Loyalty
Another marketing aspect Status26 can help you with is establishing an ongoing connection with your audience. You might think that translates into pouring all your efforts into social media. After all, that’s where everyone is, so it must be easy, right?
Well, not so much.
Yes, there are a lot of people frequenting sites like Facebook or Twitter. It’s also true that social media can be a great asset in building brand awareness and loyalty. Unfortunately, social media tends to generate less revenue than your website, SEO, and paid ads. To convert social media followers into paying customers, and hopefully generate repeat business, you’ll need to redirect them to your website once you have their attention.
Once they visit your site, there’s a better chance they’ll sign up for your email list. After they’ve opted in, it’s easier to ensure they see promotions. Best of all, you no longer have to pay for access, which frees up more of your ad money for lead generation.
Great Business Demands Great Marketing
If you’re tired of being drowned out by your competition, we have the tools, tactics, and training to get your business noticed. We’re ready to help in any way that we can, so contact us today to learn more about our digital marketing services.