Local Search Optimization
Local Search Evens The Playing Field
Getting More Phone Calls and Foot Traffic Means Focusing on Leveraging Your Locations
Local search results have changed the way many small businesses do business. It has eliminated many of the costs and heavy lifting business owners were previously forced to do in addition to creating the products and providing the services that kept their companies afloat.
Thanks to local search, it is possible to find a highly-targeted group of customers at late stages of the buying funnel. We’re talking people who are ready to give you their money. They just need to see your company name when they break out their phones and type in a search inquiry.
Local search works better than previous search marketing tactics for a very simple reason: it limits the number of competitors you have to deal with, and it does it at a fraction of the cost. Improving your local search results is imperative to ROI. At Status26, we commit to getting you there through doing the work that few others are doing. For instance:
We Put Time Into the Keyword Strategy
Small business owners who chase after expensive search terms in an effort to draw as many eyeballs as possible are basically pricing themselves out of their market. We understand this, and that’s why our focus is and always has been long tail search with a local emphasis.
To put it clearer, we look at the industry you’re in. We determine the inquiries that your customer is making before they spend money. We then build a content strategy around keywords that target their inquiry and their geographic location. This ensures that Google and other search engines will deliver your result as the most relevant for the inquiry the customer makes.
When your company appears before them, it’s doing so at a time when they’re the most stimulated to know more or even make a purchase. That helps you cut through a lot of the fruitless and expensive advertising that used to be a prerequisite for doing business.
We Integrate Your ‘Wins’ Into the Overall Marketing
Few things are more effective in attracting buyers than hearing from other local residents who’ve used your product or service and had a great experience. While this may not seem like it has a lot to do with local search on the surface, it can make a huge difference when those testimonials are among the first things that searchers see after coming upon your listing.
We help you integrate these local “wins” into your marketing strategy by featuring what others are saying in the local results on often-overlooked sites like Yelp, HomeAdvisor, and any other watchdog your customers may use to make a buying decision.
We Help You Control Branding
Search engines like Google put a great deal of emphasis on consistency. There is debate over just how far they go with this — if your address is 123 Grand Ave. on one site and 123 Grand Avenue on another, is that really going to make a difference? — but part of our local search services entails ensuring uniformity among the many online listings for your business.
We work with you to determine the correct information that you should be sharing with the public. Then we help you make sure that information agrees across every platform where you’re featured from the company name, address, and phone number, to the scope of services.
It’s all about branding. You don’t want to send any mixed signals to the public or to Google. We help ensure you’re not, and that attention to detail lends credibility to local search results.
We Make Sure You Have a Dynamic Strategy
No search result stays the same in perpetuity. Things change. Pages move higher or lower in the ranks. You need to be aware of these changes because it helps you know whether what you’re doing works or whether a competitor has come along to overtake your placement.
Part of our service at Status26 involves continued monitoring of content pages. This ensures that we know what we’re doing is still getting you the desired result or whether something needs to be tweaked along the way. Being dynamic in your local search approach makes sure you stay at the top of relevant inquiries when the customer is ready to buy.
We Help You Build Relevant Links
Not all “link building” activity is created equal. In fact, some of it is downright fraudulent. Just look at any company that guarantees a certain number of links right out of the gate. In many cases, these links are bought and paid for, and it doesn’t take Google long to figure it out and blacklist your site.
Strong, relevant link building takes time and a commitment to high-quality service and content. We help you devise a strategy that ensures links to your website are legitimate, so you don’t have to worry about penalties and damage to your reputation.
The time to build your local search strategy is now. Give us a call or contact us online today to learn more about how we can help.