Pay Per Click seems like magic because in a matter of minutes you can build a campaign that directs active searches to your website. With PPC you will know very quickly if your marketing message resonates and your website converts.
The challenge with very quick is that it’s extremely competitive. You can waste thousands of dollars very quickly with a poorly configured campaign. Google and other search engines have built great software for constructing and managing advertising campaigns, it is built for scale and a user experience for the masses. It is a level playing field and most who use it do not really know the ins and outs or tricks to success building effective paid search campaigns in one of the World’s largest online marketing platforms in AdWords. #campaignarchitecture
It pays to have PPC consultant who can generate the most amount of leads with the least amount of ad spend; especially in local service markets. Great campaign managers know how to ask the right questions so they can build the campaign around your business goals and resources. There is not such thing as a paid search strategy. Your business strategy must leverage paid search effectively as a channel. Oftentimes we recommend that many other things be done before spending money on paid search.
We start our Paid Search Consulting with a simple deliverable, a PPC audit. This is included in our Kickstart here.
The next step requires gathering information for PPC management.
Our PPC Management Service includes:
- A dedicated campaign manager who will help you plan and execute a strategy
- Select keywords and write ad copy
- Optimize lead volume relative to marketing spend
- Create campaign architecture that encompasses profit centers and keyword intent
- Day-to-day campaign monitoring and bid management
- Provide easy to read performance reports
In addition to PPC campaign management we can help you.
- Design custom banner for display ads
- Develop custom landing pages for your special offers
- Create websites and online marketing and content expansion campaigns
Our ongoing paid search management includes dynamic call tracking and Google Analytics setup and monitoring, budget updates and monitoring, ad and copy changes, and expansion with ad extensions and negative keywords. We actively work on your campaign architecture and scale your campaign to new levels. Understanding the data is critical to successful paid search results. We do everything you need to get the most out of your paid search budget.