Get the Most Out of Your Inbox
Having a Good Email Address is Much More than Just Domain Name Email
Email often is considered the lifeblood of a small business and with good reason. Through your company-branded email address, you make it easier for prospects and customers to reach out to you with questions or for ongoing support.
In fact, while many business owners spend an inordinate amount of time trying to build out their social media presence, multiple studies have shown that more people use email, and it is usually the first thing they check every morning.
The reason they check it is simple: that’s where the things that matter most tend to be handled.
The Danger of Email As an Afterthought
At Status26, we know business owners have a tendency to overlook how they plan on using company-branded email. That’s because they’re trying to find the balance between running their business, getting the wrinkles ironed out of their website, and establishing an omnichannel social media identity.
But treating something as important as email as an afterthought isn’t a good idea. By embracing the use of your business email, you can further brand initiatives, establish professionalism, and instill confidence in your audience. You also can use it to better optimize for conversions and control the relationship you have with each client or customer, taking the power out of third-party hands.
We work with you to establish email accounts and to teach you how best to use them. Here’s how we do it.
There are different ways of handling the setup for your company-branded email addresses. It starts by deciding the number of addresses. Who are the individuals within your organization that will need access?
Determining Customer Access
You may have 10 individuals within your organization who need an email address, but it could be that only one or two of those individuals need to be accessible to the public. In that case, you might consider setting up an firstname.lastname@example.org address or a specific department address such as email@example.com.
We can help you determine the right ratio for employee-to-customer accessibility. We also can show you how to forward departmental addresses to the proper parties, so inquiries from customers are channeled to the relevant people with no manual effort required.
Being Proactive with Your Email
Once you’ve determined the quantity and the level of customer access, it’s time to consider how you can be proactive in using email to your advantage. Simply making your email available to your customers is great, but if that’s all you ever do with it, you’re limiting the full potential.
Just look at the horror stories about how social media websites have turned the screws on publishers and businesses, shutting out news feed posts from a company’s established followers. Sure, you might still be able to be “seen” on sites like Facebook and Twitter, but if that’s all you’re doing for customer outreach, you’re really not controlling the messaging.
Email allows you to control the messaging.
It does this by giving your customers the opportunity to opt-in and receive communications directly from you every time that you have something useful to share. No more wondering if social network algorithms are casting you aside and shutting your messages off from the vast majority of followers. You control your list and ensure every message ends up in the inboxes of the people on it.
At Status26, we help you figure out how to put opt-in on auto-pilot. This enables you to focus on driving more traffic to the website. Once there, your traffic can easily sign up for ongoing updates.
Developing an Email Plan
Commit to an email plan, and over time, your subscriber base will grow. But as it does, you’ll need to be aware that not every client is at the same stage of conversion. Some want more information. Some are ready to give you their money. Others have support and troubleshooting questions. You need a system to keep all these different segments clear in your mind.
For more than 15 years, we’ve helped our clients figure out the finer points of email use for business and email marketing. We know what works and what doesn’t, and we use this knowledge to help you turn email into an asset instead of a liability.
From simple setup to real business impact, we help you harness the power of email, specifically how to use it to nurture prospects into customers and customers into repeat customers and, eventually, evangelists for your brand.
So, if you’re ready to establish and grow your web presence, don’t overlook email. It’s been around for as long as the Internet itself for a good reason. It works. And in an age of increasingly short attention spans — thanks a lot, social media — it’s one of the few online communication methods that still leave an impact. We’re here to help with whatever questions you have, no matter where you are in the process. Contact us today (link) to learn more.