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Startups

Everything a Startup Needs for Launch

Raising Awareness and Getting Traffic Takes a Strategic Effort

Launching a startup company is an exciting time, but it’s also scary if you don’t have the proper tools in place. Your toolbox needs to come with a strong online presence to take advantage of marketing efficiencies. It also needs an effective strategy for reaching relevant customers.

At Status26, we’ve helped numerous startups move from “new kid on the block” to “established player.” We have over 15 years of proven ability that’s launched our clients to page-one Google listings and both paid and organic success. Here’s how we do it.

We Help You Define Your Uniqueness

Every successful campaign starts with listening to you. We want to know who you are, who your audience is, and what you hope to accomplish (including and in addition to making lots of money).

By understanding the pain points of your target customers and the unique solution you have developed for that particular audience, we can help you build messaging and advertising strategies that get your company name in front of the right people at the right time.

We Tool Your Website to Be More Than Just a Business Card

Our websites are designed to do more than just look pretty. While looks are important — whether, on a tablet, phone, or desktop/laptop configuration, it shouldn’t distract from the user experience — functionality is essential.

Here’s what we talk about when we say “functionality.” We’re talking about a site that delivers relevant information to prospects, leads, and customers. Let’s focus on those three words for a moment. Prospects, leads, customers.

At some point, everyone is a prospect or a person with the potential to become a customer but who isn’t far enough along in the marketing funnel to be considered “ready to buy.” These people are your tire-kickers, so to speak. They may not generate immediate revenue, but with the right approach, they one day will.

It’s important that you give your prospects the information they need to become leads. A lead is someone who has shown enough interest to indicate they’re ready to buy. They just need more information. If your site can be that source, they’ll be more likely to give you their money.

And that’s when they become customers. Customers can be broken down into two camps: people who buy once and people who buy regularly. Both are great, but it’s the latter type you want to work towards, and that means providing a great product/service and experience. It also means following up to ensure that you can continue being there for the customer after the sale.

The second type of customer is gold for any startup because they don’t only serve as an ongoing source of direct revenue; they also tell others about you, thus helping you build word-of-mouth. And word-of-mouth marketing is helpful for controlling costs and maximizing ROI in both the brick-and-mortar and online worlds. In fact…

We Help Put Your Results Front and Center

As you build a name working to satisfy your customers, we can help you incorporate their kudos into an effective local search campaign that helps your business stand out among people looking for products and services like yours in their area. We do this by focusing on the major players — Facebook, Google, etc. — as well as other not-so-obvious, but highly-effective sites (i.e., Angie’s List, Yelp, TripAdvisor, HomeAdvisor, Craigslist, and the list goes on).

We Combine Organic with Paid for the Best Results

Establishing authority in your field is vital to standing out as a startup. That’s because, in many cases, you’re going head-to-head with companies that have been in business for much longer and have an established clientele that has already told friends and family to use their preferred company’s services.

At Status26, we believe in working with your startup to develop rich, fully-developed content that helps demonstrate your expertise. Not only that, we work to ensure it gets in front of the right people. Our approach here is to use our internal tools and resources to determine what people are searching for in your industry and geographic location.

By building content around that, it’s easier to rank highly in organic results, build word-of-mouth, and use that to strategize paid marketing campaigns complete with A/B testing and ongoing media monitoring to boost placement and get results.

Take Your Startup to the Next Level

Startups don’t stay that way forever. They either go away or establish themselves and become companies that create jobs, grow revenue, and solve problems. We want your company always to be established as one of the latter, and we’ll do whatever it takes to get you there while establishing a solid brand reputation. Contact us today to learn more and take the next step in your future success.

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